James E. Evans Jr.
Residivism coach
- More Than a Barber: A Life of Transformation and Resilience
James E. Evans Jr., known as Mr. More Than a Barber, is a beacon of transformation and resilience. Growing up in a nurturing two-parent household steeped in apostolic and Baptist traditions, James is the eldest of seven siblings. From a young age, he showcased exceptional talent, earning honors like "Who's Who Among American High School Students" and "Black Achievers," while also excelling in sports, academics, and music.
Yet, life’s journey brought its share of trials. Despite a solid upbringing, James found himself drawn to the allure of street life, influenced by peers and family living on the edge.
A pivotal moment—a wrong turn—led him to serve nearly eight years in a correctional institution. Rather than surrender to despair, James transformed this period into a time of personal growth. He earned his barber’s license, initiated a church choir, and built meaningful connections with fellow inmates, deeply understanding their struggles.
Upon his release, James refused to let his past dictate his future. He opened his own barbershop, quickly becoming one of Cincinnati's most sought-after barbers, working with notable figures like Chad Johnson, DJ Hi Tek, Eric Hicks, and the late Chris Henry. Additionally, he launched a product line, TRE Unlimited, featuring ONYX Beard Cologne and Beard Balm, all while empowering others who have faced similar challenges. His mantra, "Teach me to fish for eternity, not for a day," underscores his dedication to fostering self-sufficiency and resilience in others. James has navigated numerous challenges, including a harrowing car crash and a devastating house fire that stripped him of everything. He has battled mental health issues and faced moments of deep despair. Yet, through it all, his unyielding spirit has driven him to make a positive impact.
He passionately advocates for trade schools and entrepreneurship, embodying the belief that every setback can be reframed as an opportunity—turning lemons into lemonade. As a licensed barber instructor and master barber, James wears many hats: motivational speaker, mentor, father, brother, and friend. Through his organization, TRE Unlimited Core Service Inc., he focuses on mental health wellness, mentorship programs, and job opportunities, striving for inclusivity across all demographics. His mission is to break the stigma surrounding those with a history of incarceration, illustrating that change is indeed possible.
Living by the principle, “Be ye transformed by the renewing of your mind,” James believes in the power of sharing his testimony to inspire healing in others. His story is one of resilience, hope, and the unwavering conviction that no matter how dark the past, a bright future awaits those who choose to rise above. Join James on his journey of survival, inspiration, and transformation—one day at a time
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